Carrus

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An image of medical professionals in the background with the Carrus logo superimposed on the front.

Client: Carrus

Projects:

  • Content Marketing Strategy
  • Project Management
  • SEO & Analytics, Content Syndication
  • Email Marketing
  • Event Marketing

Carrus is a B2B SaaS Allied Healthcare LMS for Allied Healthcare workers. The company initially started off as purely B2C brand with as CareerStep, but Carrus was launched as the B2B arm of the business to better serve the market alongside continuing the B2C operations.

I managed a team of creatives to develop and implement a dynamic content marketing strategy, which included email marketing and newsletters, social posts, webinars, podcasts, blog posts, whitepapers, eBooks, and more.

In addition to my duties as the Content Marketing Manager, I also spearheaded the following roles and projects:

  • Developing and implementing the organic SEO initiatives for the brand. My duties included technical SEO optimization, and content syndication, which boosted site traffic by over 50%, and session duration by 42% within 6 months.
  • Tracking and analyzing KPI data to forecast and monitor, and optimize marketing campaigns – including SEO rank, traffic, conversion, lead gen, and video.
  • Overhauling lead intake processes to streamline efficiency with automation, and fostering inter-departmental collaboration. This led to an increase in B2B partnerships by over 15% within 6 months.
  • Heading trade show logistics planning and on-site execution, including vendor negotiations, tradeshow marketing strategy, booth design and presentation, budgeting, and networking.
  • Creating and implementing Google Data Studio templates that were utilized company wide, as well as developing an SEO and Analytics reporting procedure to track campaigns.
  • Spearheaded the Carrus Content Hub of resources for HR professionals and healthcare organizations. This pushed the brand into the space of thought leadership, where our CEO was invited to speak at tradeshows, and interviewed by HR.com.

View my work for Carrus below:

SEO & Marketing Analytics:

Analytics Report – March 2022 – October 2022
Analytics Report – September 2022
Analytics Report – August 2022
Analytics Report – July 2022
Analytics Report – June 2022
Analytics Report – May 2022
Analytics Report – April 2022
Analytics Report – March 2022

Content Marketing Strategy:

Carrus Resources Hub
Infographic Blogs
Misty Frost Interview – HR.com