Client: Frio Beer
Projects:
- Influencer Marketing
- Blog Writing
- SEO Optimization, Content Syndication
- Marketing Strategy
- Social Media Marketing
Frio Beer is a light beer (also owned by Texas Crown Club Whisky‘s parent company) that was brand new when we started. We developed the marketing strategy and branding. I collaborated on this account with an intern and my mentee. We would have weekly meetings with the client to discuss ideas and develop the branding. The target audience was Gen-Z and college students, as well as dietary conscious drinkers – as it was a keto-friendly beer. The overall attitude of the brand was very youthful and laid-back.
We worked alongside influencers to create posts and re-shares for marketing collateral and focused most of our efforts on Instagram. My mentee created the social media posts, images, and Ad copy with my guidance. I wrote the blogs and published to syndication networks, developed the branding, monitored Analytics, and conducted keyword research.
Their blog happened around the time of baseball season, so I wanted to incorporate elements of that into the post. I planned for my topics based on long-tail keywords that I would pull from Google Search Console, Google Ads Keyword Planner, and aggregate data trends depending on the topics that did best in their organic and paid social media marketing posts.
View my work for Frio Beer below:
Branding:
SEO & Analytics:
Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021