Client: Texas Crown Club Whisky

Projects:

Content Marketing Strategy
SEO & Analytics, Content Syndication
Social Media Marketing
Blog Writing

Texas Crown Club Whisky is a Texan-owned, Canadian whisky that was my first account – my “baby”. I loved working with the brand and helping them develop their brand new social media strategy. We would have weekly meetings with the client to discuss ideas and develop the branding, marketing campaigns, and more. The target audience was millennials, and the overall attitude of the brand was very raunchy and sarcastic. The Texan theme was prevalent in the posts, as well as drink recipes, and general witty sarcasm.

We worked alongside influencers to create #ThirstyThursday posts and re-shares for marketing collateral, and I created #WhiskyWednesdays whisky drink recipes. In addition to the organic and paid social media marketing, I created all of the copy and images for the account, filmed and developed drink recipe videos, created drink and food recipes, wrote blogs and published to syndication networks, monitored Analytics, and conducted keyword research.

For their blogging strategy they let me decide on the topics, and wanted two blogs per month. I planned for my topics based on keyword research and competitive analysis.

View my work for Texas Crown Club Whisky below:

Client: Texas Crown Club Whisky

Projects:

Branding:

SEO & Analytics:

Copywriting:

Social Media Marketing: